Nick Guillen and Nick Ajluni: Co-founders of Truff | #ThePlaybook 188

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 28 January 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nick Guillen and Nick Ajluni, founders of TRUFF hot sauce, and host of #The Playbook, David Meltzer, sit down to chat about: [1:27] - How the pair bonded while competing in business competitions in college and the lessons that they learned through their experiences [9:37] - How securing the Instagram handle @sauce and building out that profile led to the creation of their business [13:08] - Why they spent a year and a half testing over 300 recipe renditions to find the right mix for their sauce [20:15] - Why they try to view their company as a “new version” to be improved each and every year Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook I have Nick Gien and Nick Agiloni, the founders of Truff Hot Sauce.
0:07.6	And we are going to learn how you can take an Instagram handle which became the secret sauce for building a luxury brand.
0:16.7	Join me for all of this and more on The Playbook.
0:20.3	This is entrepreneurs The Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board
0:35.4	room. I'm your host and CEO of Sports One Marketing, David Melzer. This day
0:42.2	Melzer with entrepreneurs the Playbook and I have two tremendous
0:45.0	entrepreneurs this is gonna be a hot hot playbook we got the double nicks Nick
0:49.1	Nick Agiloni and Nick Gien welcome on? You know, I am a hot sauce guy and Truff
0:56.7	hot sauce is one of my favorite hot sauce but I always feel like it's a shampoo.
1:02.1	It's a colline It's a high class.
1:04.0	The vibe is so high class.
1:07.0	It's incredible tasting.
1:09.0	You know, I always say you love a hot sauce that you taste two times.
1:12.0	Hopefully people subtly will get what I'm talking about. say you love a hot sauce that you taste two times.
1:12.8	Hopefully people subtly will get what I'm talking about
1:15.0	because it's the real stuff.
1:17.1	But I'm most concerned about you guys are great young entrepreneurs
1:20.0	in your 20s.
1:21.4	It's a rarity that you can start a business and maintain a business at such
1:25.8	a young age even though the anomalies out there, people think of entrepreneurs as so young.
1:31.0	It usually takes a few trial and errors,
1:32.8	a few failures along the way.
	...

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