Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 16 July 2025

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey. On this episode of The Colin and Samir Show, we talk with Nick about how he went from studying at Harvard to building a global audience by making cooking fun, fast, and entertaining. We dive into how he approaches storytelling, scales his brand across platforms, and balances creativity with business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I think once you catch the bug for YouTube and once you fall in love with it, it's really hard to go back.
0:04.9	What makes an intro a 10 out of 10 for you?
0:06.4	You really need to get crazy sometimes to get eyeballs. People are doing some wild things online now. It's awesome. I'm losing a ton of money out. Whoa. You don't have YouTube studio on your phone? No, no, no, no. That's so healthy. It's great. Look how happy you want.
0:00.7	I'm so happy.
0:01.3	Look at my face.
0:02.8	And this has all the intro and all that kind of stuff in there.
0:05.1	I can tell the story if you want.
0:06.3	Yeah, go ahead. That's so healthy. It's great. Look how happy you are. I'm so happy. Look at my face.
0:23.0	And this has all the intro and all that kind of stuff in there.
0:24.2	I can tell the story if you want.
0:24.8	Yeah, go ahead.
0:25.2	Uh-oh.
0:26.4	I didn't mean to start an argument.
0:28.0	What's the biggest deal you've said no to?
0:30.2	Yeah, I'm allowed to say.
0:31.7	Like, yeah, I could say.
1:29.3	Nick DeGivani. Welcome to the show, man. Thank you. You are one of the biggest, almost the biggest food channels on YouTube. Almost. Not yet. Not yet. 26 million subscribers. I looked last night, you've like 11 billion views on your main channel. That's pretty crazy. It's awesome. And you've also launched a second channel, which I am very into and my wife is very into. Nick's Kitchen. You have a best-selling cookbook and your seasoning brand, Osmo, is now in over 3,000 Walmarts. A lot of Walmarts. If I ever run out, I know where to go get it. Just a kid from Boston. There you go. Look at you. Or a kid from Rhode Island. Kid from Rhode Island. Sorry, kid from Rhode Island. I just associate you so much from Boston. I know. Well, now from Boston. It's because we were talking about hockey right before we started recording. Hockey and Boston just go together. That's true. You were both right. Boston and Rhode Island. Those are my two little backgrounds. So I want to talk about just like the early days for you on YouTube. Yeah. It's funny. I partly don't even remember the early days at this point. I want to say we posted our first video in 2021. So, uh, obviously we've
1:35.6	learned quite a lot over the last couple years. Uh, early on, I don't even like to watch the
1:41.4	early videos anymore. Can we watch? Can we make you watch? We can watch.
1:44.6	Just a part of it. You know how it is, right? It's almost like to people that don't make YouTube
1:50.5	videos, I would tell you that it's almost sort of like if you're in one of those class presentations
1:54.7	and you have to listen to your own voice on a video or camera and you don't really like it.
	...

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