This is the Gary V. Audio Experience.

Gary, welcome to the CMO podcast.

I will be forever grateful to you, my friend.

This podcast would not be here,

would not be thriving without you.

So I want you to think about,

you called me out of the blue on my mobile phone

a couple of years ago and basically said,

we've got to do this, you've got to do it.

We're going to help you do it.

The world needs it.

CMOs need it.

So tell us about that because honestly,

I was reluctant.

I didn't say yes the first time.

Yep.

You were relentless,

which is a good characteristic,

which we'll talk about later.

But tell us about that.

What was the insight?

Why did you do it?

...