Light that spark fire nation, JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like marketing made simple today will be breaking down NFT marketing on fire to drop these value bombs. I brought Arvin Cam say into EO fire studios.

Arvin is one of the foremost thought leaders in the NFT space consulting over 400 NFT brands. Some of the notable sold out projects include Sands, Vegas casino club, women of crypto and frogos.

And today for nation will talk about the strategies to grow discord and Twitter communities to help sell your project will talk about one million the hollars how NFT brands make a million dollars in a single day.

The best practices for promoting your NFT project and for things we need to avoid in the NFT marketing space with so much more coming as soon as we get back from thinking hours sponsors.

Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually all for less money than it would cost to hire one minimum wage employee all on a month to month basis schedule your free consultation today with clay Clark a former SBA entrepreneur of the year at thrive time show dot com slash fire.

Business made simple hosted by Donald Miller takes the mystery out of growing your business check out recent episodes like how to escape a villain mindset and the framework that makes marketing easy listen to business made simple wherever you get your podcast.

Arvin say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

I think a lot of times people think that you know this idea of like fake it till you make it is like a really good thing to do and in the NFT community I see it as you know something that people truly believe in you know they they don't have any followers for example on Twitter or discord or different places they buy in bunch of things and then they're like well the rest of the people are going to just see it as success and then they're going to join me.

And I truly believe that's not the way to do things is the concept of like just being transparent is way better way more effective to make your way all the way to success whatever that means for whatever projects or even outside the NFT world that I would say it's probably biggest thing that I think a lot of people would disagree with me on that.

Well you heard those three letters NFT non-fungible tokens so fire nation we are talking today about NFT marketing on fire so just give like your 30 second definition whatever you've acquired thus far Arvin of what an NFT is and then let's get down a business.

So NFT it could be a moment of time it could be artwork it could be audio could be an image and essentially it's a it's actually registered in the blockchain of things as a piece of property and you can own it and you can trade it you can sell it and it can you can benefit from you know the value of it going up or down well you won't

benefit from going down but you can you can about benefit from value with going up and it has a lot of use cases to so I think initially what people think of NFTs is really just expensive JPEGs but you know it has benefits like storing information like high security for example like athletes or like authors being able to have like hidden chapters of their book just through NFT and many many other use cases.

Awesome and to be honest with you if you believe in the project you actually can benefit when it goes down it's called a dollar cost averaging you just buy more of something that you believe in at a cheaper price I do it all the time so let's talk about specific strategies to grow discord to grow Twitter communities those seem to be really the two places that NFT communities have just gloved onto you know all the kind of community conversations happening on discord all the public communications happening on Twitter

so what are the strategies if people want to grow their discord grow their Twitter communities that's going to help sell out their NFT projects.

Yeah so just want to give context to your to your audience even up until I would say beginning of this year I would tell people say hey go build your discord three to five times the number of your collection size so let's say if it's a 10,000 collection size you would want to have a minimum of 30 to 50,000 people in your

discord you would want to have at least 5,000 people on your Twitter and about half of that as a white listers as well and for people who don't know what

white listers are essentially it's a function of again blockchain where your wallet your crypto wallet is registered on this smart contract of the NFT project so you're able to you essentially pre-approved to buy NFTs at an

earlier date typically than other people now that so those numbers have changed though so like we no longer actually focus on weirdly enough we no longer focus on building a discord to a large number we're actually making it smaller and smaller and we are

focused on building closed discord so only letting highly highly qualified people into the discord reason for that is you know that you know NFTs came out maybe in 2015 ish last year about I want to say November December of 2021 they

the search inquiries for NFTs actually surpassed cryptos and now when we talking right now there are about I want to say 500 NFP projects coming out every day so if you think about all those people who are joining your

discord they also joining about 20 30 other discord servers as well so we no longer want to focus on just taking people to discord but the so what we do instead is we have a we create a landing

where we have requirements on it we say hey like you got a follow us on Twitter you got to join our discord and you got to connect your wallet so essentially we know that your your serious to actually buy the NFT at the

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