You're listening to Draft Kings Network. Hey there, boys and girls, welcome to another edition of the Business of Sports with Andrew Brand.

I'm your host, Andrew Brand.

We're produced by Jack Connell, musical producer, my son, Sam Brand at Boy Blue Tunes.

We're presented, as always, by Draft Kings.

Welcome to this quick whip around, the business of sports for this week, recording on Thursday, midday, November 6th.

And speaking of being sponsored by Draft Kings,

they're in the news right off the bat. As of this morning, again, November 6th, we have a deal.

And it's a deal between Draft Kings and ESPN. Now maybe you're thinking and you haven't seen the news, well, didn't ESPN bet partner with somebody? Well, they did on a 10-year

deal two years ago. That company was Penn Entertainment, not too far from where I am in Philadelphia.

It's out of why I'm missing Pennsylvania, the hometown of Taylor Swift, by the way. And they had a huge

deal after they had a deal, which they got out of, with Barstool Sports

and Dave Portnoy. That was sold back to Portnoy for a dollar. They just wanted out. They got out.

They said, here's a cheaper and better option. Let's go with ESPN. The biggest brand name in sports, two years ago, 10-year deal.

Well, here we are. Two years into a 10-year deal, they're out. So the 10-year deal becomes a

two-year deal. It's kind of like these NFL player contracts where I always say it's two years

and we'll see. This one turned out to be two years and we'll see about no more deal because ESPN bet

with Penn was not a winner. It just didn't do what it was promised to do. And the way I understand

the sports betting market is you have the two companies, Draft Kings and Fandle that are Duopoly, that have

taken on extraordinary market share, and everybody else is sort of searching for the rest.

And that included Penn and ESPN, which had some bold claims a couple years ago that they

wanted to get to or aspired to get to 20% market share.

That obviously did not happen. We don't know how high it got, probably not past the single

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