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The Beet: A Podcast For Plant Lovers

Newest Innovations in Vertical Farming

The Beet: A Podcast For Plant Lovers

Epic Gardening

Home & Garden, Education, Leisure, How To

4.81.6K Ratings

🗓️ 7 April 2021

⏱️ 12 minutes

🧾️ Download transcript

Summary

Known for his vertical farming techniques, Khaled shares some new updates and innovations to his classic method. Connect with Khaled Majouji: Khaled is known as The Plant Charmer online, and is the founder of In.Genius Farms. Buy Birdies Garden Beds Use code EPICPODCAST for 5% off your first order of Birdies metal raised garden beds, the best metal raised beds in the world. They last 5-10x longer than wooden beds, come in multiple heights and dimensions, and look absolutely amazing. Click here to shop Birdies Garden Beds Buy My Book My book, Field Guide to Urban Gardening, is a beginners guide to growing food in small spaces, covering 6 different methods and offering rock-solid fundamental gardening knowledge: Order on Amazon Order a signed copy Follow Epic Gardening YouTube Instagram Pinterest Facebook Facebook Group Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome back everyone to the Epic Gardening Podcast.

0:15.4

We have Khaled aka the Plant Charmer on this show.

0:18.9

He's the founder of Ingenious Farms, really known for his approach to vertical farming

0:24.6

and sort of a practical approach to getting better produce in the hands of his customers.

0:29.9

Khaled, we talked a little bit yesterday just about what you've been up to and obviously

0:33.8

a big move has been underway and with that, it's been four years since the first time

0:40.1

you're on the show.

0:41.1

I'm really curious, what have you changed about your vertical farming model?

0:45.2

What have you innovated on?

0:47.6

One of the main things, well one of the first things we've innovated on is the actual business

0:51.8

model itself.

0:52.8

When we started, it was mostly, we intended on selling in bulk.

0:57.9

So to suppliers or warehouses or distributors, wholesalers and moving all of the stuff that

1:03.3

way.

1:04.3

After a while, we realized that this was too labor intensive in terms of you need to pick

1:07.5

it, you need to pack it, you need to cool it, ship it and all that.

1:11.6

We also noticed that it was a very, very strong interest from the public.

1:15.0

Of course, you see that rolling down the highway, you see these frames, people are curious

1:19.4

so they kept coming.

1:20.4

At a point, we don't need to figure out the business model, they figured it for us, they

1:25.2

figured it out for us.

1:26.2

So we opened it to the public.

...

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