Welcome back everyone to the Epic Gardening Podcast.

We have Khaled aka the Plant Charmer on this show.

He's the founder of Ingenious Farms, really known for his approach to vertical farming

and sort of a practical approach to getting better produce in the hands of his customers.

Khaled, we talked a little bit yesterday just about what you've been up to and obviously

a big move has been underway and with that, it's been four years since the first time

you're on the show.

I'm really curious, what have you changed about your vertical farming model?

What have you innovated on?

One of the main things, well one of the first things we've innovated on is the actual business

model itself.

When we started, it was mostly, we intended on selling in bulk.

So to suppliers or warehouses or distributors, wholesalers and moving all of the stuff that

way.

After a while, we realized that this was too labor intensive in terms of you need to pick

it, you need to pack it, you need to cool it, ship it and all that.

We also noticed that it was a very, very strong interest from the public.

Of course, you see that rolling down the highway, you see these frames, people are curious

so they kept coming.

At a point, we don't need to figure out the business model, they figured it for us, they

figured it out for us.

So we opened it to the public.

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