Hello everyone, welcome back to the Epic Gardening podcast. Kevin here and I am joined

again by Khaled, also known as the Plant Charmer on the internet, but also the founder of

ingenious farms. We talked a little bit yesterday about some of the innovations he's done

to reduce the cost, specifically on growing strawberries, but also it's spilled over a little

bit, Khaled, as it usually does when we chat into larger issues, business models, marketing,

how do you make farming sustainable for people? If someone is out there listening and they're

intrigued by your approach, which I would say is definitely a unique one, definitely

different than other people we've had on this podcast, can we just break down the business

model that you have at ingenious farms? How does it work nuts and bolts?

Okay, so let's just break it down rather quickly, but the way it works is we set up the systems,

we grow the plants, then we advertise that on our Facebook page, and then people come to

the farm, they pick it, they pay for it, they pack it themselves, they bring their own packaging,

they go home and enjoy it, so it's very, very simple, very straightforward, but that's really

based on that system, which is also very simple itself. Yeah, I mean, are you in any retail,

are you in a grocery store anywhere, are you at markets, or is it just?

Not anymore, I pulled out of everywhere, so I used to be in large grocery chain here,

and they're their largest location here in La Valle, actually, I've been in a bunch of grocery

store, I used to sort of rest rounds and all that, but then in the end of the day we figured the

end consumer is who we're trying to break down those barriers for, so we actually pulled out

completely, our model is just direct retail, and one of the advantages of being in urban farms,

so it's being in the urban environment where there's a lot of people, so why would we not take

advantage of that, you know what I mean? Yep, yeah, it makes sense, so if I wanted to come shop at

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