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The Playbook With David Meltzer

New Ways to Engage With Your Customers | Soul Machines Cofounder & CEO, Greg Cross

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 17 December 2022

⏱️ 19 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Greg Cross, Co-Founder and Chief Executive Officer at Soul Machines, shares his thoughts on: [:28] - How Soul Machines is working to change the way that humans and technology interact [5:25] - The idea of creating “digital twins” to enhance fan engagement [10:27] - The two rules that have served as the foundation for his career [11:28] - His vision for the future of the Soul Machines platform Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

This is the Playbook.

0:03.6

This is Dave Meltzer with Entrepreneurs the Playbook,

0:06.3

and I have a modern day entrepreneur

0:08.1

with the traditional background,

0:09.6

which is always my favorite.

0:11.6

Thank you so much, Greg Crosses here,

0:13.9

co-founder and CEO of the Amazing Soul Machines.

0:18.9

And I want to ask you, Greg, first of all,

0:20.6

welcome to the Playbook.

0:21.6

Hey, great to be here, David.

0:23.4

Great to meet you on your team.

0:24.8

Yeah, it's amazing.

0:25.7

We're at Web Summit, so it's a little bit different

0:27.5

for me than my normal studio.

0:28.9

So very excited to see you.

0:31.8

I've always wondered, as I did more due diligence

0:34.5

on you and Soul Machines, why'd you pick that knee?

0:38.2

Soul Machines.

0:40.1

Because it's what we do.

0:41.8

I mean, as a company, we focus on putting

0:45.5

a little bit of human soul into our machines.

0:49.5

What we think about the future and the potential

...

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