On May 20th, join me at HBR's annual Leadership Summit with masterclasses, interviews with the CEOs of AT&T and Mattel,

and an interactive case discussion led by Harvard Business School professor Kareem Likani.

This all-virtual day will give you practical frameworks to lead with purpose and strengthen culture across your organization.

To learn more, go to h HBR.org slash Leadership Summit.

See you there.

I'm Aud Beard.

I'm Adi Ignatius, and this is the HPR Ideacast.

Adi, I'm not going to lie, I am getting pretty exhausted by all the changes we've seen in the media industry over the course of our careers, especially now with the advent of AI and a new strategy at HBO that's built around connection as much as content. I feel like I'm having to learn an entirely new business. And that's exciting. Don't get me wrong, but it's also extremely hard.

I feel the same thing.

I think everybody in every industry is pretty much feeling the same thing right now.

And this is before AI even completely lands and transforms our business even more.

So this is what we're doing.

We are constantly reinventing our businesses.

And for anyone struggling like we are with this period of transformation and uncertainty, our guest today has good advice on how to

break out of old patterns, holding us back, and really embrace the idea of continuous change

for ourselves and our organizations. So I love that because I think it's easy to say, you know, and leaders say it all the time,

we have to continually experiment, continually change, everybody has to adapt.

Easy to say, very hard to pull off.

So if she's got a framework, I'm all ears.

So the guest is Nillifer Merchant, a former Apple executive, corporate consultant, and author of the book,

Our Best Work, Breaking Free from the Invisible Norms That Limit Us. And I talked to her about some

practical ways for both individuals and teams to thrive in ever-changing environments.

...