4.7 • 669 Ratings
🗓️ 14 July 2022
⏱️ 5 minutes
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0:00.0 | Hi, and welcome back to your new agent mastermind. |
0:11.6 | I'm your host, Julie Harris, and today we're going to be talking about something that everyone refers to all the time. |
0:17.5 | You're probably wondering, what is a center of influence? |
0:20.1 | Who is my sphere of influence, |
0:21.8 | they're referred to it similarly, COI or S-O-I, but really it comes down to who are the people who |
0:28.0 | know you, who are the people who you know? Who are they? Well, make a list. Let's start with |
0:33.7 | your friends, your family, your neighbors, your iPhone contacts, your email contacts. |
0:40.1 | These are people you talk to all the time. |
0:42.4 | If you want to put it to the test, if I were to call them and ask them who you are and how |
0:46.8 | they know you, they'd be able to explain that. |
0:49.1 | So let's start with that. |
0:50.3 | Why is this so important? |
0:52.0 | Because this is the list, which you guys lovingly call your |
0:55.4 | database, which you're probably building, your center of influence or your sphere of influence. |
1:00.0 | This is the list of people who are most likely to do transactions with you, especially your |
1:05.5 | first one through five transactions. Now, if you have a really big center of influence, maybe you're super |
1:11.7 | social, maybe you've lived in the same town for 10 years and you're communicating with them all the |
1:15.6 | time, you could do 15 transactions just from this list, but only if you're talking with them. |
1:21.8 | You can't talk with them if you don't have their email, some of their social media, and certainly |
1:26.2 | their phone numbers. So how do you expand |
1:29.3 | your list? Well, the first thing you're going to do is just try and fill a page, maybe 50 slots, |
1:34.6 | just write down your, you know, your top friends, some people in your family, get into your |
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