So it's been a slow week, Mayo, I would say, but we did get a couple of actual announcements from Apple that we're going to start with this week.

The first one being Apple has previewed some new iPhone features for businesses.

And when you first told me about this story,

I was a little bit like, eh, whatever.

This is going to be a really boring announcement,

but it's actually kind of cool,

both for businesses themselves

and also the effects on the actual user.

Yeah, like these are features that businesses have to sign up for, but they propagate in terms

of end-user features, right?

Yeah.

It's pretty cool.

So these are expansions to the Apple Business Connect program.

Starting in the mail app with iOS 18.2, businesses will be able to show their branded

logos next to their business emails. The biggest benefit of a lot of these features and this one in particular is it'll be easier to distinguish between a legitimate email from a business and a spam email.

So when you get an email from say like Chase Bank that email in your

inbox will have the Chase logo next to it assuming that Chase signs up for this program.

Yeah because it's not just looking at the like sender address and saying, okay, now it gets the logo.

To sign up to the program and to have the logo sharp, you have to send like the cryptographic signatures

in the email and then the iPhone will see that

that the existence of the the certificate proves that it came from a legitimate

source and then they'll put the the logos and the names on it, which will form part of the iOS 18.2 mail

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