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WSJ Tech News Briefing

Netflix Wants More Ads and It Has a New Plan to Get Them

WSJ Tech News Briefing

The Wall Street Journal

Tech News, News

4.31.7K Ratings

🗓️ 28 July 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

Netflix is reworking its deal with Microsoft and changing its prices for advertisers in an effort to jump-start its ad-supported tier. WSJ deputy media editor Jessica Toonkel joins host Zoe Thomas to explain the shift. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Join the Wall Street Journal online October 12th for WSJ Pro Sustainable Business Forum

0:05.9

and take away practical advice on how to build a sustainability strategy that's right for your business.

0:11.5

From now until September 21st, you can save 25% on your ticket by registering at WSJ.com

0:18.8

slash Sustainable Business, no code required. That's WSJ.com slash Sustainable Business.

0:25.4

Welcome to Tech News briefing. It's Friday, July 28th. I'm Zoe Thomas for the Wall Street Journal.

0:36.6

Netflix built its ad-supported streaming service quickly in less than a year,

0:42.4

but getting advertisers on board and finding subscribers willing to watch those ads,

0:48.6

well that's been a slow process. And now the streaming giant is rethinking its approach.

0:54.5

Our deputy media editor Jessica Tunkel will join us later with a WSJ scoop on what's

1:00.0

changing at Netflix. But first, after two quarters of record losses, Intel has returned to profits.

1:11.7

The company's surprised forecasters last night and reported one and a half billion dollars

1:16.8

of profit last quarter as demand for personal computers rose. Intel's revenue reached nearly

1:23.0

13 billion dollars. That's an increase from last quarter, but 15% lower than a year ago.

1:30.4

Research about the effects of social media on politics is leading to disagreement between scholars

1:36.5

and Facebook parent meta, which provided the data for the studies. Four peer-reviewed papers were

1:42.2

published in the journal's Science in Nature yesterday following multi-year investigations.

1:47.6

And while the focus of those reports differ, they broadly show the influence Facebook holds

1:53.3

over what information users consume on its platform. But they also said it's not clear that

2:00.2

kind of content affects users' political views and behavior. Our social media reporter Jeff

2:06.0

Horowitz says meta and the researchers are interpreting the findings in very different ways.

2:11.8

Meta issued an announcement stating that this is pretty much a vindication of the company's

2:17.2

contention that it does not polarize users, that social media does not have divisive societal effects.

...

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