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Welcome to Recode Media with Peter Kafka. That is me, and today we've got a two-for. First, we've got Bloomberg's

Lucas Shaw back. He's been back here a lot to talk to us about Netflix, of course. Netflix

had a meaningful week. A few days ago, they formally rolled out plans for their ad service,

which launches early next month. And they also pleased Wall Street by adding subscribers instead

of losing them this quarter. As always, Lucas can help us understand what that does and doesn't mean. And then I'm talking to someone who has not been on the podcast before, which is a real problem, and I'm glad I got to fix it. I talked to Julia Borsden, who covers media and tech for CNBC. She's got a new book out. It's called When Women Lead, and it's about, well, you guessed it. It's about when women lead and why we still don't have nearly enough women leaders, particularly in business. I followed Julia's career for a long time. She started out at Fortune Magazine when I was over at Forbes. So I wanted to use this opportunity to talk about a lot of different stuff. We talk about her view of the companies she covers, why she wrote this book, but I also

wanted to hear about how she broke into business news and how she made the leap from print to TV,

because that is not a leap I will personally be making any time soon. Okay, enough of me. Here's

Lucas Shaw. I'm here with Bloomberg's Lucas Shaw, our premier Netflix watcher here to talk about a big week for Netflix.

They rolled out their ad stuff this week and they also dropped some earnings.

Let's talk about all of that.

But big picture, Lucas, I think probably the last time we talked to everyone, everyone had written Netflix off for dead.

Are they still dead or have they risen from the grave?

They are not dead.

They are very much alive, but how strong they are, I think, is a subject of still great debate.

...