ATTN Agency - The Biggest Marketing Challenge for Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 October 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Justin Buckley, Co-Founders & Partner of ATTN Agency, continues to share tips and advice on making your brand's holiday sales successful and profitable.

In part two, Justin discusses: What's working and not working; Why its never been easier and harder to build a brand; Why you must own your customer's data; Attribution - a big challenge for Brands; How to discover why a customer engages; Why you should look at each channel as if they are competing against each other; Why SMS is disruptive and should you use it; And so much more.

Join us while Ramon Vela interviews Justin in Part 2 of this episode and listen to them share the inside story.

For more on ATTN Agency, visit: https://www.attnagency.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	So I think like this boils down to one of the biggest problems that plagues.
0:26.7	I think all brands is attribution, right?
0:30.1	It's one of the hardest things to get a handle on.
0:34.2	It's like it's super complicated complicated especially as like you expand into more
0:38.9	and more platforms and services understanding where the customers are engaging
0:46.6	why they're engaging and where they're converting and what that path looks like
0:51.8	like what the customer journey looks like has just just become, it's just very complicated.
0:56.0	It's hard to understand and like, interruptive services like SMS, which to a degree, kind of replaced messenger services are super interruptive, right?
1:10.0	We all have our phones on us all, but like
1:13.6	majority of us have our phone on us all the time. Like it's just, it's attached to our hip. We're
1:18.1	staring at it for X hours a day. So every single time that we get a text message, we look at it,
1:25.4	right? Like the open rates on on SMS are, they're awesome. The question I have about
1:34.0	the interruptive services is what impact that played on the actual conversion. So backing up to
1:42.5	attribution, all of these platforms, Facebook, Instagram,
1:46.9	Google, Bing, Yahoo, any of the display networks like Tabula or Outbrain, email and SMS,
1:55.8	they're all gated gardens, right? None of them share information about like the specific events that led to a
2:06.0	conversion.
2:10.6	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
2:16.6	They all grow with Clavio.
2:19.2	Clavio is the ultimate marketing platform for e-commerce brands.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.