Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

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Welcome to another episode of a marketing school. I'm your host Eric Sue.

And I'm Neil Patel.

And today we're going to be talking about what our favorite marketing tools and why.

So Neil, why don't you kick things off?

One of my favorite tools is Infusion Soft. It's a pain in the butt to use.

You usually have to hire a Infusion Soft consultant, but it does so much crazy stuff

when it comes to segmentation, especially with emails.

So when we have emails and people don't open up the emails, they don't get the same one over

and over again.

Instead, Infusion Soft is like, oh, this person didn't open up the email, put them in a different group.

We also do webinars, and with infusion stuff, we can do things like, oh, this personally

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