How to Use YouTube to Generate More Revenue | Ep. #43

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 12 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #43 Neil and Eric hammer out the realities surrounding YouTube advertising. Want the two-word summary?—it’s awesome! YouTube advertising is one of the easiest ways to revolutionize your business, listen as Neil and Eric show you how. Time Stamped Show Notes: 00:30 – Does YouTube advertising REALLY work for your business? 00:38 – It’s a hidden GEM! 00:55 – Any time you’re running display, you’re looking for TRACTION more than anything 01:45 – Going all-in with YouTube advertising saved a company 02:10 – At CrazyEgg, YouTube advertising generated more revenue in one month than any other medium 02:52 – Check out Tai Lopez 03:33 – YouTube advertising is extremely profitable—but it is expensive to set up and it’s a lot of work 04:05 – Bid on pre-roll and search ads 04:40 – Leads coming in at less than $1 a pop 05:10 – For Growth Everywhere, we’re targeting entrepreneurial viewers 05:39 – Other people being lazy is your opportunity 06:41 – The key to getting an add that works really well is answering objections 07:47 – When people watch your ad and don’t buy, hit them with another ad, retarget them 08:30 – Get in on YouTube ads while the costs are low 3 Key Points: YouTube advertising is cheap right now but it won’t be forever. Someone else’s laziness is your competitive advantage. When your ad doesn’t resonate, retarget, retarget, retarget! Resources Mentioned: Tai Lopez – A guy who did YouTube advertising RIGHT Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right, welcome to another episode of marketing school.
0:55.0	I'm your host, Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about
1:00.0	does YouTube advertising really work for your business?
1:03.8	So I can go ahead and kick this off
1:05.4	because YouTube advertising is kind of a hidden gem
1:08.4	that I discovered a couple years ago.
1:10.3	I believe it's about, wow, almost four years ago,
1:11.9	holy crap. So four years ago, holy crap.
1:13.0	So four years ago, you know, I was at this one company,
1:16.0	and this company was flat with revenues
	...

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