Simple Strategies to Improve Your Lead Generation | Ep. #41

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share. Time Stamped Show Notes: 00:30 – How to generate more leads for your website 00:39 – Tools you can use 00:40 – Hello Bar 00:45 – SumoMe 01:03 – Figure out why someone should become a lead 01:19 – Give something to convert them into a lead 02:15 – Make sure content is categorized 02:35 – Segmenting your audience 02:57 – Example on marketing funnel post 03:15 – Give a bonus on the topic 03:39 – Sending people to case studies 04:33 – It’s about getting qualified leads 05:01 – Taking people down to a long funnel 05:16 – Putting click to action after getting leads to sign up 05:35 – Drip and Infusionsoft 05:50 – Make sure to segment people from your website 06:04 – Lead scores 06:39 – Breaking leads into multiple steps 07:14 – Try storytelling as a strategy 07:53 – Test your call-to-action buttons 08:59 – Let them fill out what they want to fill out 09:20 – That’s it for today’s episode! 3 Key Points: Give something to people to convert them into a lead. It’s not about having a lot of leads; it’s about getting qualified leads. Storytelling is a strategy that engages people to convert. Resources Mentioned: Hello Bar – tool to collect more emails SumoMe – tool for having takeovers or pop-ups Drip – email service provider Infusionsoft – another email service provider Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. All right, welcome to another episode of marketing school.
0:56.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about how to generate more leads from your website.
1:03.5	So we've talked about a few tools in the past,
1:05.7	so just to give you a quick summary of what you could be using.
1:08.6	You can definitely be using a tool like Hello Bar,
1:10.8	which is Neil's tool to collect more emails.
1:13.0	You can use another tool called Sumo Me,
1:15.0	which is good for, you know, having takeovers as well
1:18.0	or having specific pop-ups where, you know,
1:20.0	specific pages that you have for your site so you know this is good
	...

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