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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Navigating the World of Brand Collaborations with Julie Turkel

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 2 July 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influencers, and creative entrepreneurs scale their businesses through strategic licensing. We dive into how she spots the “magic” in a brand, why maintaining brand DNA is essential in today’s oversaturated market, and how social media has changed the game for creative growth. Julie also shares actionable advice on how artists can protect their creative IP and avoid common licensing pitfalls that can cost them long-term equity. Whether you’re an artist, designer, or founder looking to take your brand to the next level, this episode is packed with expert insights on how to grow and protect what you’ve built—without compromising your creative integrity.

Transcript

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0:00.0

Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

0:09.5

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

0:16.5

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

0:22.5

have time to post about it.

0:26.2

Hi, everyone.

0:27.1

Welcome back to Leave Your Mark.

0:28.5

Today's guest is someone who understands exactly how great brands go big.

0:33.7

Julie Turkle is a leading brand licensing expert who's helped shape some of the most successful fashion and lifestyle collaborations over the past two decades.

0:42.8

She started her career at Nickelodeon and Discovery before launching her own boutique agency, where she now works closely with designers, influencers, and creative entrepreneurs to expand their brands through licensing, retail partnerships,

0:55.2

and strategic growth. Julie, I've heard your name for many, many years, and I love watching

1:02.3

you on TikTok. And I don't really reach out to people Cole to come on this show. Like,

1:07.9

I'm usually someone who is pitched all day. And I was like, we need to have a conversation because every time I hear you speak, I'm like,

1:15.0

yes, I agree with every single point of view you have when you speak about brand and partnership

1:20.7

and where we are today.

1:21.9

So welcome to leave your mark.

1:24.1

Yeah, my pleasure.

1:25.1

That's so nice.

1:25.9

And I feel the same way about you.

1:27.2

There's certain people

1:28.1

that you come across on social and they're like iconic. That's very kind. Thank you. Yeah,

1:33.9

we're in the same space. I resonate a lot with your content too and your point of view. So super

1:39.4

fun. So glad to be here. Well, thank you. That's very sweet. Okay, so you obviously started from the corporate

...

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