Navigating the Gadget Nation with Steve Greenberg

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Tal J Zlotnitsky

Entrepreneurship, How To, Business, Education

4.9 • 1.5K Ratings

🗓️ 4 August 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join us on this episode of Braving Business as we dive into the world of innovation and entrepreneurship with Steve Greenberg, the tech and gadget guru known for his appearances on NBC's Today Show and his engaging game show "What The Heck Is That?" With a career spanning multiple media platforms, Steve shares his journey from a CBS news anchor to a freelance innovator, highlighting the resilience and adaptability required to thrive in the ever-evolving media landscape.

Key Topics Covered:

The creation and impact of "What The Heck Is That?" and its role in spotlighting emerging inventors.

Steve's transition from traditional media roles to a dynamic freelance career.

The importance of embracing opportunities and the power of saying "yes" in business.

Strategies for navigating "dry" patches in an entrepreneurial journey.

Guest Background:

Steve Greenberg is an award-winning author and TV personality with a unique flair for showcasing innovative products. Known for his book "Gadget Nation" and his role as a judge at global innovation competitions, Steve brings a wealth of experience in identifying and promoting groundbreaking gadgets.

Main Insights:

Steve emphasizes the significance of persistence and the occasional need to "fake it til you make it." He shares personal anecdotes, including the challenges and rewards of freelance work, and the importance of maintaining confidence in one's abilities.

Actionable Takeaways:

Embrace the unpredictability of the entrepreneurial path and remain open to new opportunities.

Develop a strong personal brand to attract diverse work opportunities.

Cultivate resilience to overcome periods of uncertainty and leverage them for future success.

Tune in to discover how Steve Greenberg continues to innovate and inspire in the world of gadgets and beyond, offering valuable lessons for entrepreneurs and business professionals navigating their own unique journeys.

Transcript

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0:00.0	This episode of the Braving Business podcast is sponsored by, well, me.
0:04.8	I'm PJ Binwana. I've been in the domestic and international logistics space for over 30 years.
0:09.3	If you need any assistance with transportation or logistics, my team and I will jump at the chance to help.
0:14.8	Whether it be parcel shipments, e-commerce, pallets and freight, full truckload, international air and ocean, imports, exports,
0:21.4	warehousing, and distribution, or really anything under the logistics umbrella, we got you covered.
0:26.0	For more details, please go to shipwithpj.com. That's shipwithpj.com. Reach out to me there,
0:33.7	mention you found me on this podcast for a special surprise. And one last quick thing,
0:38.2	if you enjoy this episode, please stay on after the show to learn more about the Braving Business
0:42.7	podcast and other great episodes for you to discover. And now, let's get the show started. Well, hello there.
1:03.8	How are you,
1:05.4	I appreciate it.
1:06.9	Of course.
1:08.2	Of course.
1:08.3	Super excited to have you on.
1:10.3	So impressed with everything you're doing. Really cool to meet you down in Greenville, South Carolina, so I'm glad that we were able to get you on. Your show was so much fun to be on. So I thought it would be very cool to have you on my show, put you through the ringer, like you put me through the ringer. No, I'm just kidding. Yeah, I'm ready. I'm ready. I'm bracing for almost anything. If you have tissues right nearby. Yeah, yeah, yeah, yeah. It can make you cry like you made me cry. No, actually, folks, let's, how about I introduce you, Steve, so that everyone knows who, who you are, and then we'll get into it. How's that? Okay.
2:19.3	I'm Steve. I'm Steve. No, no, I'm going to introduce you. That's how it works. Okay. I thought you wanted me to interest myself. No, no, no, no, no, no, trust me. This is, this is, this is your. Oh, trust. Oh, no, the honor is yours. You'll see. So, folks, today we have screen, screen. We have Steve Greenberg on. Thank you very much. Steve Greenberg's story is one of extraordinary transformation, resilience, and courage, elements that have shaped a remarkable career at the intersection of technology, media, and innovation. Growing up in a household that valued curiosity and creativity, Steve was always fascinated by the magic of gadgets.
2:26.3	His early challenges included navigating a rapidly changing media landscape while maintaining his passion for innovation and storytelling.
2:33.3	A pivotal moment came when Steve decided to break free from traditional reporting roles,
2:38.0	daring to blend his interests in technology and in television.
2:42.0	Beginning his career as a news anchor and reporter for the CBS-owned station in Miami,
2:48.0	Steve's persistence and dedication earned him 12 Emmy Awards, a testament to his
2:53.7	journalism prowess. This period was marked by intense learning and growth, but Steve knew his true
	...

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