Lighting The Way To Success with Cody Grandadam

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Tal J Zlotnitsky

Entrepreneurship, How To, Business, Education

4.9 • 1.5K Ratings

🗓️ 11 August 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join us for an illuminating episode of Braving Business as we dive into the entrepreneurial journey of Cody Grandadam, affectionately known as the "Flashlight Guy." As President of Promier Products, Cody has carved out a niche in the portable lighting industry with brands like LitezAll, Kodiak, Illumibrite, and Handsfree. From his early days mowing lawns to buy his first pair of Jordans, Cody's story is one of resilience, innovation, and strategic thinking.

Key Topics Covered:

Cody's entrepreneurial beginnings and the lessons learned from leveraging assets for financial growth.

The challenges of rebranding after a vendor trademarked his company name, costing him $250,000.

Overcoming operational hurdles, such as re-labeling products by hand in a rented LA warehouse.

Insights into the bootstrapped method and the importance of perseverance in entrepreneurship.

Guest Background:

Cody Grandadam's journey started in the 5th grade with a lawn mower and a dream. Now, as the head of Promier Products, he's a testament to the power of grit and adaptability. His story has been featured in the Chicago Journal, highlighting his path to success.

Main Insights:

Cody emphasizes that entrepreneurship is about enduring challenges and leveraging them as catalysts for growth. His experiences underscore the importance of strategic thinking and adaptability in business.

Actionable Takeaways:

Embrace setbacks as opportunities for growth and learning.

Leverage assets to create cash flow and invest in your business.

Maintain resilience and adaptability in the face of unexpected challenges.

Tune in to discover how Cody's journey can inspire your own path to success. Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights and actionable strategies to light your way forward.

Transcript

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0:00.0	This episode of the Braving Business podcast is sponsored by, well, me.
0:04.8	I'm PJ Binwana. I've been in the domestic and international logistics space for over 30 years.
0:09.3	If you need any assistance with transportation or logistics, my team and I will jump at the chance to help.
0:14.8	Whether it be parcel shipments, e-commerce, pallets and freight, full truckload, international air and ocean, imports, exports,
0:21.4	warehousing, and distribution, or really anything under the logistics umbrella, we got you covered.
0:26.0	For more details, please go to shipwithpj.com. That's shipwithpj.com. Reach out to me there,
0:33.7	mention you found me on this podcast for a special surprise. And one last quick thing,
0:38.2	if you enjoy this episode, please stay on after the show to learn more about the Braving Business
0:42.7	podcast and other great episodes for you to discover. And now, let's get the show started. Well, hello there.
1:03.3	Hey, PJ, good. How you doing, man?
1:06.0	I'm good, dude. Love the hat. What's, what is the, what is the hat?
1:09.8	So this is just the Kodiak. So this is just the codyack so this is my uh
1:12.5	i guess this is this is what everyone knows me as because i'm always wearing the codyack hat so
1:16.5	just rocking my own brand you know i don't know anything about oh wait i'm wearing a hat that
1:21.3	has my brand on okay sweet all right well thank you so much for being on, man. Super excited for everyone to learn about you. Know your story. Your story's fascinating. And it's always a lot of fun to have someone who is so kind and so nice and, you know, just a real level head on your shoulders and just a very human person.
1:46.8	It's always nice to see someone like yourself do well.
1:50.2	And I want to share with everyone what you did to do that and how you got to be where you are
1:56.4	and how it hasn't.
1:57.9	As far as I can tell, I mean, I didn't know you when you were young, but as far as I can tell,
2:00.4	you're still the same guy. So I that thanks BJ yeah you know I think when
2:07.2	when we have to figure stuff out right it uh it creates correct the character right and so I
2:12.8	think that that plays a lot into you know the person I am today right is uh I realize like
	...

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