Navigating and Sustaining Your Career in the Creator Economy (ft. Sandy Lin) | S3 E13
Full-Time Influencer Podcast
Tina Lee
5 • 673 Ratings
🗓️ 28 March 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
In today's digital age, there are more opportunities than ever before to connect with your audience. From the rise of TikTok to the continued popularity of YouTube and Instagram, it's crucial to use each one strategically to make the most impact. Join me as I chat with Sandy Lin, a 24-year-old content creator and tech founder behind Creobase - an online discovery platform for creators, by creators. In this episode, we discuss her journey in social media, finding her identity as a creative and entrepreneur, and important topics like longevity in the industry, navigating the space as an Asian creator and founder, and the potential impact of AI on the creator economy.
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@tinalee) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
📲 Follow Sandy’s Instagram, TikTok, Youtube, and Twitter!
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Timestamps:
(02:06) Venturing in social media during Covid
(17:19) How to start, grow, and expand your niche
(25:28) On building Creobase
(27:28) How AIs can shake up the creator economy
(31:24) What longevity looks like as a creator
(46:37) Insights on being an Asian creator and founder
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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube
Transcript
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| 0:00.0 | I mean, TikTok's still great. If you're running a business, you're definitely still be on TikTok, |
| 0:03.8 | running ads. It's really great to drive that. But to build a community, I think YouTube and |
| 0:08.9 | Instagram is still where the people are at. Welcome to the full-time influencer podcast. I'm your host, |
| 0:15.3 | Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews |
| 0:19.4 | with established creators and Q&A sessions. Our goal is to help you decode social media tips through weekly interviews with established creators and |
| 0:21.0 | Q&A sessions. Our goal is to help you decode social media, become a full-time influencer, and do what |
| 0:26.7 | you love for a living. Let's dive in. Hi, I am Sandy. I am a creator by day and a tech founder by |
| 0:36.5 | night, I guess. |
| 0:37.7 | Welcome, Sandy, to the podcast in my car. |
| 0:41.2 | First, I wanted to ask you, where are you based right now? |
| 0:44.9 | Because we are in Taiwan. |
| 0:46.0 | And this is why I'm able to even talk to you today. |
| 0:47.9 | Yeah, so I'm based in Tai Chong, Taiwan, by travel up here to Taipei. |
| 0:52.0 | I love it here in Taiwan. |
| 0:53.9 | Everything is just so much better. Everything just so much better. |
| 0:55.5 | People are so much nicer. |
| 0:56.7 | Food is so much better too. |
| 0:58.0 | That's very true. |
| 0:59.2 | I actually thought that you were based in the U.S. |
| 1:01.7 | when I first found you because everything was sort of like very U.S. |
| 1:04.6 | pop culture, English. |
| 1:06.1 | So have you always been based in Taiwan and how come you speak in English on your channels? |
... |
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