Ramon Vela sits down with Arin Schultz, Chief Growth Officer at Naturepedic, to dig into one of the most quietly compelling brand stories in the sleep and wellness space.

Naturepedic isn't just another wellness brand riding the organic wave — it's a company built from genuine conviction, founded by engineers who refused to compromise long before "clean" was cool. From a river that caught on fire in 1969 to one of the most trusted names in organic sleep, this is a brand story worth knowing.

* Origin story rooted in purpose. Naturepedic was born in 2003 when co-founder Barry — an environmental engineer — went to buy a crib mattress for his grandchild, read the label, and came home empty-handed. His refusal to expose a newborn to toxic chemicals sparked a pioneering organic mattress company, still handcrafted today by an 80% Amish workforce.

* Transparency as the ultimate competitive advantage. In a market full of greenwashing, Naturepedic's open-door factory policy says it all — editors, influencers, and consumers are welcome to see exactly how every product is made. No hidden chemicals, no shortcuts, no exceptions.

* Influencer marketing that tripled revenue. Leaning into authentic creator partnerships helped Naturepedic find a human voice for a brand long written from an "engineer's gaze" — and fueled triple the revenue growth over the last six years.

* What's actually in your baby's mattress. From phthalate-laden vinyl waterproofing to breathable designs that can breed black mold in nine days, Arin breaks down what most parents never think to ask — and why it matters more than almost any other purchase you'll make for your child.

* The EOS mattress: built to never end up in a landfill. With 20 million mattresses dumped every year, Naturepedic's unzippable EOS line lets owners swap comfort layers instead of replacing the whole mattress — cutting returns, reducing waste, and letting couples with different sleep needs finally stop arguing.

Join me, Ramon Vela, in listening to this episode for an honest conversation about what it really takes to build a brand with no-compromise integrity over two decades. 

Whether you're a new parent, a founder, or just long overdue for a better night's sleep — this one is worth your time. 

Visit naturepedic.com and check out their Earth Day sale for 20% off site-wide.

For more info on Naturepedic visit, https://www.naturepedic.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

Plus, don't forget to follow us on Apple and Spotify. 

Your support helps us bring you more content like this!

*

Today's Sponsors:

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.