Naturally Serious - Filled with Super Clean Ingredients
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 July 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Yotpo.
Making sure their products had "no bad ingredients" was so crucial to Naturally Serious Co-Founders Sarah McNamara and Rochelle Jacobs that they turned BAD into an acronym.
It stands for "banned, ambiguous or debatable," Rochelle says.
"We didn't want to have any of those ingredients that were being second-guessed or that in some country wasn't allowed," Rochelle says. "As the list of clean ingredients continues to expand of what's not and what is, we're never worried because our products are super clean ingredients."
The entire product line was developed to eliminate the complications of shopping for skincare products.
"We wanted straightforward formulas," Sarah says.
Future products include a Vitamin C serum, which will be released in August.
The co-founders have some words of wisdom for fellow entrepreneurs.
"What I've learned for all the entrepreneurs coming up: do what you love, love what you do, and figure out a way because you're not going to be satisfied in your life if you don't," Rochelle says. "And it does trickle down to all aspects of life."
In Part 2, Sarah and Rochelle talk about:
* The importance of BAD ingredients.
* The ingredients that are key to their products.
* A tour of the brand's website and products.
* New products and upcoming releases.
* Advice for new entrepreneurs.
Join Ramon Vela, Sarah McNamara, and Rochelle Jacobs as they break down the inside story on The Story of a Brand.
For more on Naturally Serious, visit: https://www.naturallyseriousskin.com/
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*
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Transcript
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| 0:00.0 | obviously people can go to a third-party manufacturer and just buy formulas. |
| 0:05.1 | We have our own R&D facility. |
| 0:07.5 | Everything is incubated and ideated by us working with chemists versus, you know, okay. |
| 0:15.8 | And actually it was William Lauder who once said to me from Estee Lauder, you're really, a brand is really not |
| 0:22.0 | a brand until you have proof of concept. And so what that means is anybody can go and put, |
| 0:29.8 | you know, buy a third party product and put a label on it, but it's really like creating it |
| 0:34.5 | from the ground up and is what brings that unique selling proposition. |
| 0:52.8 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 0:56.9 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:02.3 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are worth buying and which brands are |
| 1:11.6 | worth supporting. |
| 1:16.5 | They just want straightforward formulas with good ingredients. That's the founders of Naturally |
| 1:23.8 | Serious, Sarah McNamara and Rochelle Jacobs. |
| 1:28.0 | This is part two of our interview and if you didn't listen to part one, please do so. |
| 1:32.6 | But in this episode, we talk about the ingredients. |
| 1:35.1 | We dive into those good ingredients. |
| 1:37.1 | We talk about what's in the formulas and how they're made and how they're processed. |
| 1:42.8 | We talk about the importance of bad ingredients |
| 1:45.3 | and the ingredients that are key to making their products. |
| 1:48.1 | We take a tour of the brand's products and their website. |
| 1:51.1 | We talk about new products and upcoming releases. |
| 1:53.6 | And of course, we continue our conversation |
... |
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