Natasha Case: Lunch Bunch and Coolhaus Founder

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 14 August 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2018, Natasha Case joined us on Second Life to talk about her pivot from architecture to ice cream, and now, the serial food entrepreneur is back to discuss her latest venture, Lunch Bunch. After stepping down from her day-to-day role at Coolhaus, Case was inspired to solve a different food problem: Where are the nutritious, convenient meal-kit options for the pickiest of eaters—kids? Lunch Bunch started as a meal subscription service but has evolved into a school partnership and enrichment program to provide lunches and teach kids about food, nutrition, and cooking. On this episode, hear how Case continues to navigate pivot after pivot.

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Transcript

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0:00.0	How far would you go for love? Would you seal it on your resting goal? The Cartier Love
0:06.7	bracelet was first sketched by Italian American jewelry designer Aldo Cipolo for Cartier
0:11.9	New York in 1969. Ten engraved screws encircle an oval bracelet that is sealed by its
0:18.2	matching screwdriver, revealing beauty in its functionality. It was and still is an expression
0:24.5	of Cartier's design vision. Shop the Love Collection at Cartier.com
0:30.0	Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Where, and
0:42.5	this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:50.0	We're talking about their work journeys, what they've learned from the process of setting
0:53.8	aside their doubts or fears, and what happens when they embark on their second life.
0:59.6	Today, we're bringing back a favorite guest of the show, the incredible founder and CEO
1:06.4	of Lunch Bunch, Natasha Case. When I last spoke with Natasha in 2018, she was
1:13.2	helming the ice cream empire cool house as the co-founder and CEO. Natasha and her now-wife
1:21.0	Freya started cool house with the mission of building an ice cream brand for their own
1:25.6	generation. In 2009, the co-founders debuted their ice cream sandwich truck at Coachella,
1:32.5	and by 2018, the company had three brick and mortar stores and 25 flavors on shelves
1:40.3	in over 6,000 retailers. If you haven't heard Natasha's first episode, I suggest you
1:45.5	take a listen to hear about the founding story of cool house after an early career in architecture.
1:52.2	But since we spoke five years ago, a lot has changed. Natasha has stepped away from the
1:58.7	day-to-day at cool house to start her new business, Lunch Bunch. As a mother of two, Natasha
2:05.0	was inspired to solve a different food problem, specifically where were the nutritious, convenient
2:11.5	meal kit options for the pickiest of eaters, aka kids. What started as a meal subscription
2:18.8	service has evolved into a partnership, an enrichment program, and today Lunch Bunch
	...

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