NAR’s Clear Cooperation Decision – Confusion Ahead?

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 27 March 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

The National Association of Realtors (NAR) just announced that it will keep its Clear Cooperation Policy (CCP) in place. So “same old,” right? Not so fast… Big things are on the horizon, including a new policy that will add a layer of complexity to how homes are marketed. On this episode of the Tom Ferry Podcast Experience, Tom talks with one of real estate’s brightest minds, the Co-Founder of 1000Watt, Brian Boero, about what real estate agents need to do in light of the Clear Cooperation Policy developments. They’ll dive into the potential for retaliation from major brokerages, what the new “delayed policy” means for you, and what we can do in order to steer the industry in the right direction. If you work in real estate, this Clear Cooperation Policy decision affects your business, so make sure to watch or listen now!

Transcript

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0:00.0	Hey, welcome back to the podcast.
0:05.0	Super excited to have Brian from Thousand Watts.
0:09.0	Brian, there is so much change happening in the industry right now.
0:14.0	Today we want to talk about CCP, the new rules, the new changes.
0:18.0	What might agents, teams and brokers be thinking about today?
0:22.4	But just for a moment, like the people that don't know who you are or 1,000 Watt,
0:26.9	just give me a quick little intro so they understand why when I read your article,
0:30.8	I was like, I text Brian immediately and said, let's do a podcast.
0:34.8	So share with my audience.
0:36.3	Give me an insight.
0:39.8	Absolutely, Tom. So 1 thousand lot is a strategy and creative firm that focuses on the real estate industry exclusively.
0:46.8	We work with teams, agents, brokers, prop tech firms, mortgage companies, builders, title
0:52.2	companies. Personally, I've been in the real estate business for 28 years.
0:56.0	I love it.
0:57.0	And it's super interesting right now.
1:00.0	1,000%.
1:02.0	And by the way, shout out.
1:03.0	You guys have a branding conference coming up.
1:05.0	I'm going to be there.
1:07.0	I think like 30 of my top team leaders are all coming.
1:10.0	So let's make sure sometime today we talk about that as well.
1:13.1	Awesome.
	...

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