What's up everybody? This is Russell Brunson. Welcome back to the marketing secrets podcast. In today's episode, I'm going to talk to you guys about one of the secrets that you should be learning from Napoleon Hill.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get

our products and our services and the things that we believe in out to the world and yet still

remain profitable? That is the question in this podcast will give you the answers. My name is Russell

Brunson and welcome the marketing secrets.

All right, so hope you guys are awesome. Now, you've heard me talk about this, not once, not twice, probably a million times.

We'll talk about when you are starting a business, especially in information product business,

but in reality, people will fight me on this.

It's true for every business, even e-commerce, especially

e-commerce. But what you are doing is you are, in any business, we are getting somebody a result,

right? So someone comes to me and they want to be more successful. We want to build a business. They

want to lose weight. They want to, whatever. You've got some result that you give somebody, right?

And us as entrepreneurs, like, we make our money by having a framework that gets in that result.

And so the framework could be, you know, step one, take your supplements.

Step two, go to this course.

Step three, you know, it could be something like that.

It could be just, you know, pure information.

It could be pure supplements.

It could be pure, you know, things to do every day, like whatever it is, but there's a framework that you've got

to create to be successful, right?

And so the framework is basically step one, step two, step three, step four.

This is the path that we go on.

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