My Day With Dan Kennedy...

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 11 April 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Some of my biggest insights after spending a day at Dan Kennedy's house. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Russell Brunson recounts his experience spending a day with Dan Kennedy, sharing insights and takeaways. Initially, he reflects on his admiration for Kennedy and the opportunity he missed in the past to meet him. Despite a scheduling mishap, he finally visits Kennedy's house for a consult day. Brunson describes the setting, Kennedy's basement office filled with books, and their discussions on various business strategies. Kennedy emphasizes the importance of both current and future bank deposits in business, focusing on building long-term relationships with customers. They delve into marketing tactics like text-based campaigns, leveraging industry-specific newsletters for book promotions, and radio advertising strategies. Kennedy's unique approach to disconnecting from the internet to maintain focus and productivity also stands out to Brunson. Additionally, they discuss Herbalife's successful marketing techniques, including the use of promotional pins and hosting opportunity meetings as infomercials. Brunson highlights potential applications of these strategies in network marketing or affiliate programs. Overall, the day with Kennedy provides valuable insights into business tactics, marketing strategies, and the importance of balance in work habits. Brunson encourages listeners to subscribe to the No B.S. Newsletter for further insights from him and Kennedy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everybody? This is Russell Brunson. Welcome back to the Marketing Seekers podcast.
0:03.8	Today I want to tell you guys about my experience with Dan Kennedy. I hired him for a private
0:09.9	console day. I want to tell you behind the scenes what happened, what was cool, what was like,
0:14.3	anyway, just all the things. So that's the goal of this episode. So the big question is this.
0:20.4	How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?
0:26.8	How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?
0:35.6	That is the question in this podcast will give you the answers.
0:39.8	My name is Russell Brunson and welcome to marketing secrets. All right everybody. So,
0:49.4	as I told you guys in the intro, I had a chance this week to fly out and hang out with Dan Kennedy,
0:55.2	which was really, really cool. And I want to tell you guys a story because there's a couple
0:59.2	of things behind it. Like, I remember back when I first got into his business, people
1:02.5	are always talking about how Dan really his private console days. It was $18,800. Like,
1:07.5	that was the price then. And I remember just thinking, like, I can't lose someone's paying
1:11.8	him $18,000 to go to his house to talk to him for a day. It didn't make any sense to me the time,
1:16.7	right? And I always thought, like, someday when I'm rich, I'm going to do that. And for some reason,
1:21.6	I never did it. Like, it's interesting, like, for years, probably a decade or so, like I always thought about that like, oh, it'd be so cool to go to Dan's house and like asking my questions.
1:29.7	I always wanted to.
1:31.5	But again, I never, I just never did it.
1:34.0	And I still remember this day when I was, I was in my penthouse writing the Traffic
1:38.1	Secrets book when I got a call from one of my friends telling me that Dan was about to
1:42.9	pass away. And he seemed to me guys know the story a couple years ago.
1:45.9	He almost died and then he didn't.
	...

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