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And thanks for listening. Welcome to the HBR Idea Cast from Harvard Business Review. I'm Sarah Green.

I'm talking today with Linda Rotenberg, co-founder and CEO of Endeavor,

and author of Crazy Is a Compliment,

The Power of Zigging When Everyone Else Zags.

Linda, thanks so much for coming in today.

Great to be here.

So you argue in the book at the beginning of the book

that everyone needs to act like an entrepreneur today and I'm just wondering this is sort of a refrain that I've heard bubbling up and do you feel like it's overstated at all? I mean does absolutely everyone need to act like an entrepreneur today?

So I have worked with over a thousand entrepreneurs in 20 countries around the world.

And here's the thing.

I started getting these strange calls a few years ago from managers inside Fortune 500

companies from parents at my daughter's school drop-off from young kids in small town

colleges and everyone said can you help me get these

skills to be an entrepreneur but I don't have a tech idea I don't have an

engineering degree I don't live in Silicon Valley, is entrepreneurship for me.

And my refrain was, you don't need a hoodie to be an entrepreneur.

And it's true that in fact the fastest growing segments starting new businesses are actually women and baby boomers

over 55.

...