And so many of you just do your virtue signaling.

We're by far the best in the market.

No, you're not.

If you were the best in the market, you'd be the biggest in the market.

This is like obvious stuff.

I hear this all the time.

You're not the best in the fucking industry.

It's a $20 billion industry.

You're not the best.

There's no way you're the best.

Like, and you have to confront that. You have to be able to look at yourself in the mirror and stop deluding yourself. And I say this just because I want everyone to win long term, not short term.

I want you to win longer. And it's hard because it takes a while. And there's, and what you realize

once you actually get into it is there's so many things you don't know. I think information marketers

get a bad rap. And I think that that bad rap is justified.

And the reason for that, and so like if you think about career choices in life, it's like you've got like in terms of social rules.

It's like you've got porn, right? And then like right above that,

you've got infomerator. It's like just and then like maybe like car sales. You know what I mean?

Then maybe like insurance and mortgage set. Like, you know, you kind of work your way up the

ladder until you're eventually at zero when you're doing manual labor. And so I would say all

of those are below that. I say this

somewhat in jest, but also somewhat seriously, which is that these industries, specifically

information, tend to have a bad reputation. And I want to explain a way of thinking through this that I think may help you,

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