4.9 • 4.4K Ratings
🗓️ 18 December 2024
⏱️ 62 minutes
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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | The last three companies I founded and sold grew so fast it felt illegal. |
0:04.3 | Use Allen got to $1.2 million per month at the end of the first year. |
0:07.9 | Prestige Labs got to $1.5 million per month by the end of the first year. |
0:12.0 | And Jim Launch got to over $2 million per month by the end of the first year. |
0:15.9 | And I'm going to show you the strongest growth levers I used to get these results so that you can too. |
0:23.6 | Let's start with the first one, which is nobody knows you exist. |
0:26.6 | So here's what most people think when they think about their given marketplace. |
0:30.6 | So let's say you're a local dry cleaner. |
0:32.6 | You see that you're advertising on Facebook. |
0:34.6 | And so you see you have the whole pie and so you're happy. |
0:36.6 | So that's just you. Then you see you have the whole pie and so you're happy. So that's |
0:37.8 | just you. Then you have you plus one other person. Then all of a sudden you've got half |
0:43.1 | of the pie. Then it's you plus three other people in the marketplace and now you feel sad. |
0:49.2 | But the reality is the marketplace is significantly bigger than you ever give it credit for. There are so many |
0:54.8 | humans on Earth. And so this is what it looks like in reality. You're actually only advertising |
1:00.6 | on one of four different methods, and the way that you're doing it is only on one slice of the |
1:06.1 | medium. And then within that, you have your tiny little quarter that you are taking up. |
1:10.9 | And so the marketplace has so many different ways they can communicate using each of the methods of communication. |
1:17.0 | So, for example, if I'm talking about content, I'm like, oh, there's somebody else in my marketplace who's marketing on Instagram. |
1:22.0 | Okay, cool. |
1:23.0 | So there's that, but isn't there also other platforms you can do it on? |
1:26.8 | And don't you think that maybe there's enough people in your marketplace also other platforms you can do it on and don't you |
... |
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