What's up everyone? Welcome back to the game. Today is a tactical-ish video in our continued

audio first series on emailing, believe it or not. I want to take you back to the Shire when I started this journey. I want to bring this up because

it has probably been the biggest deficiency that I have had as an advertiser or marketer in my career.

I kind of bring this up as a bit of a

cautionary tale and I'll explain why I think it actually happened. I have been

notoriously a bad or non-existent emailer. I never personally wrote emails to my list in any company that I was

you know the founder of until acquisition.com so that may sound crazy but I never did even when I had my gyms I didn't write the emails with

Jim launch I didn't write emails prestige I didn't write emails now we wrote emails as a business

But I didn't write them this business with acquisition.com because I'm so sensitive because I learned more about

branding and whatnot. I'm so sensitive to how things come off and I'm so sensitive to written word.

And I'll tell you why it is a little side west.

Written word has this really interesting thing compared to everything else like

YouTube videos get old you know anything they put on Instagram or

Tik-Tock whatever is gone in you in a week basically just disappears into the ether.

But written word remains.

Books stay relevant for hundreds of years and thousands of years, you know, depending on the book. And on top of that, like even in like the legal world like if you write it down it becomes

binding it has power to it honestly maybe I'm ashamed of this like I figured it was

important and because it was so important I always put it off, which is

literally the opposite of how you should prioritize things. But I was so, I'm so particular about

written word in general because I'm an author and because I knew it's such an intimate setting for people to consume content that I was just so afraid that I would I'm so afraid of wasting your time and I think the biggest reason this is kind of crazy I don't actually do email myself if you want to be sure to not contact me

email me I don't email I remember hearing this stat like years ago that bill

Clinton didn't have an email and I was like that's gonna be me and I've pretty much more or less lived that way but I don't

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