What's up everyone? Welcome back to the game. Today is a tactical-ish video in our continued

audio first series on emailing, believe it or not. I want to take you back to the shire

when I started this journey. I want to bring this up because it has probably been the biggest

deficiency that I have had as an advertiser or marketer in my career.

I kind of bring this up as a bit of a cautionary tale, and I'll explain why I think it actually

happened. I have been notoriously a bad or non-existent emailer. I never personally wrote emails

to my list in any company that I was, you know, the founder of until Acquisition.com.

So that may sound crazy. But I never did. Even when I had my gyms, I didn't write the emails.

With Jim Launch, I didn't write emails. Prestige, I didn't write emails. Now, we wrote emails as a business,

but I didn't write them. This business with Acquisition.com because I'm so sensitive, because I learned more

about branding and whatnot, I'm so sensitive to how things come off and I'm so sensitive to

written word. And I'll tell you why. It's a little side quest. Written word has this really

interesting thing compared to everything else. Like YouTube videos get old, you know, anything they put

on Instagram or TikTok, whatever is gone and, you know, anything they put on Instagram or TikTok, whatever

is gone in, you know, a week basically just disappears into the ether. But written word remains,

like books stay relevant for hundreds of years and thousands of years, you know, depending on the

book. And on top of that, like even in like the legal world, like if you write it down, it becomes

binding. It has power to it

honestly maybe i'm ashamed of this like i figured it was important and because it was so important

i always put it off which is literally the opposite of how you should prioritize things but i was so i'm so

particular about written word in general because i'm an author and because i knew it's such an intimate

setting for people to consume

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