There was a pair of brothers.

They own a credit community.

They have a TikTok that has over 800,000 people who follow them.

And then they have an Instagram that has like 200,000 people who follow them.

This is where it gets suspicious or interesting.

Guess where 90% of their revenue is coming from?

The 200K platform was generating 90%, 90% of their revenue.

This is where I get really interested in this because that wasn't even an apples to

Apple's comparison.

That was a 4x differential, but you still had a 9010 split, which means it's more like

a 36 to one difference in terms of return on effort.

So this is why I think this is really important.

If you can get 36 times the return on one platform versus another, then where do you think you should put your attention?

Some of you guys are contemplating, beginning, making content. Other of you guys have already

started and you're split between different platforms. First off, if you are starting out, pick one

platform. It'll make it much easier for you because you'll be able to learn the platform.

We'll consume the platform. We become native to it. One of the things that we're doing in the in the 100,

which I'll share with you is we are encouraging the newer people

to comment kirby why don't you give the adaptation of the rule of 100 i have from the book so we

spoke with a lot of people making between $10,000 a month and up to a million dollars a month through

school and we saw a pattern between what lots of people were doing.

And we called it the rule of 100.

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