What's going on, guys?

Welcome into today's episode.

I'm a little jet lag, not going to lie.

I have been out in Vegas working on a new hotel opportunity.

I'm reading a book right now that feels very fitting,

and it might be something

that's very relatable to many of you. It's called 10x is easier than 2x by Dan Sullivan, who is the

founder of strategic coach. Maybe some of you know him. He's honestly been the mentor of the now

mentors and gurus in the world. He's been around the game for 25, 30 years.

He's been Russell Brunson, Joe Polish, Dean Grazios,

all these big brands and individuals, influencers.

He's the guy who coached and trained all of them,

and many of them are still in his mastermind

after 20 plus years.

But one of the people in his mastermind is Dr. Benjamin Hardy.

And Dr. Benjamin Hardy, him and Dan Sullivan, wrote The Gap and the Gain.

They wrote all, I think, three or four different types of books together.

But they just came out with this new book, 10x is easier than 2x, how world-class entrepreneurs achieve more by doing

less. And, you know, one of the things that I've been talking with many of my coaching

clients and individuals that I've worked with over the years around their own businesses

and their own growth is, you know, going from zero to one is really challenging, zero to one

million in revenue. Being that you really are in that startup mode, that scrappy, grind, hustle, generally wearing multiple caps

...