My Personal Launch Checklist - 546
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 30 December 2021
⏱️ 34 minutes
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| 0:00.0 | All right, you're listening to Build Do Tribe and this is maybe potentially quite possibly |
| 0:07.0 | the most valuable episode of 2021. |
| 0:11.6 | So save this one, ear market, listen to it carefully, write down some notes, create your |
| 0:17.1 | own Google Docs. |
| 0:18.1 | I'm about to lay out for you our exact promotional slash marketing slash launch plan, the checklist |
| 0:26.9 | that we go through as a team when we're doing anything, whether it's launching a new campaign |
| 0:31.9 | to grow our email list, to take care of our customers, the launch of digital products, |
| 0:37.4 | physical products like this is it. |
| 0:39.4 | Okay, so what am I about to share with you? |
| 0:41.5 | This has taken me the last 10 years to develop and I'm just going to give it to you. |
| 0:47.1 | All right, let's do this. |
| 0:49.1 | Okay, before I get started, I just want to mention that everything I'm about to share |
| 0:55.9 | with you, we're kind of assuming that you already have the audience. |
| 0:59.6 | If you don't have the audience, who are you launching it to? |
| 1:03.6 | Well, I guess you could launch it if you had deep pockets and you could afford to do a |
| 1:07.8 | ton of advertising to a cold audience, a cold audience or other people who don't know you. |
| 1:12.4 | And that's what you're going to have to do if you don't already have a platform. |
| 1:17.0 | Now, if you've got deep enough pockets and you can afford to spend, you know, considerable |
| 1:21.6 | amount of time figuring out your advertising, then that's awesome. |
| 1:25.4 | It's amazing, but most people who are listening do not, which means you need a platform. |
| 1:29.7 | You need a platform first. |
| 1:31.0 | And I want to tell you that the fastest way to grow your platform is by leveraging the |
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