MY PATH: New York Fashion Week [CFDA] Event Lead ➡️ Leigh King | Ep. 344

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 30 May 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.

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Best Moments:

(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA

(03:41) The short answer is no, it's not easy. It was a lot of hustling

(07:20) I did get that internship. It was really great because it was actually a full time internship

(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant

(11:45) I've been there for about ten and a half years now, working my way up

(13:00) It is very hard to break into fashion in any role

(14:11) You have to be super assertive and network and meet people and DM people on Instagram

(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers

(16:20) The industry is working to make Fashion Week more democratic

(17:47) Jenna, if you're watching this, you know how much I love you

(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well

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Transcript

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0:00.0	What up? Welcome to Do This Not That, the podcast for marketers.
0:06.0	I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.0	We are back for Do This, Not That podcast presented by Marigold, and we have such a cool guest today.
0:20.0	We have Lee King. Who's Lee?
0:21.6	Lee is the director of special projects and events at the Council of Fashion Designers of America.
0:27.6	Ooh, I should have worn something nice today. I didn't do that.
0:30.6	So what does that actually even mean?
0:32.6	So in addition to the CFDA Fashion Awards that they host, they also organize the fashion calendar,
0:40.3	okay, for the official New York Fashion Week schedule.
0:43.1	I'm going to walk the runway.
0:44.6	I'm talking this into fruition that's happening.
0:47.2	But Lee King, she like puts on all this stuff, all the events, digital stuff, in person
0:52.4	stuff.
0:52.8	It's amazing.
0:53.6	We're going to dig into
0:54.4	her career path because I think for a lot of people, you want to hear, how does somebody
0:58.3	wind up doing something so cool? I want to do that. So, Lee, welcome to the podcast. Thank you.
1:03.9	Thank you for having me. I'm so excited to be here. I really should have stepped up my outfit game,
1:08.4	but don't judge me. All right, so before we get into your career path and all the different twists and turns,
1:15.7	what do you actually do?
1:18.6	That's a good question.
1:19.8	So, like you said, I'm the director of special projects and events at the CFDA, the Council
	...

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