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Do This, NOT That: Marketing Tips with Jay Schwedelson

3 SECRET Growth Hacks You’ve Never Tried 😳🔥 Jay’s SCOOP | Ep. 345

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.91K Ratings

🗓️ 30 May 2025

⏱️ 12 minutes

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson shares three easy-to-miss tactics that boost engagement on LinkedIn, Instagram, and email—and closes with a story of mistaken identity on spring break in Cancun.

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Best Moments:

(01:02) Commenting on old LinkedIn posts boosts profile views by 20–25%

(03:06) Share your Instagram reel to 20 people with unique notes for 40% more engagement

(05:53) A subject line with just the recipient’s first name lifted open rates by 25%

(09:48) Jay accidentally slept in a stranger’s hotel room on spring break

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0

What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.

0:12.3

We are back for Do This, Not That podcast presented by Marigold. And one of the reasons I love marketing is that there's all these little tricks and

0:23.0

tactics and things. It's like this never-ending supply of things that you could be trying that

0:29.3

you've never heard of before. And when you hear them, you're like, really? And then you go and try it

0:34.3

and it works. And you're like, well, that's awesome.

0:37.5

And that's marketing.

0:38.5

There's never just one thing that you're going to do.

0:40.0

That's just going to be it.

0:41.3

So I have three tactics that you probably have never tried,

0:44.8

never heard of that are kind of awesome.

0:47.3

Take three seconds to try, cost nothing.

0:50.0

And I want to rip through them.

0:51.3

So two of them are about social media,

0:52.8

then one's about email.

0:54.1

So the first one is related to LinkedIn.

0:57.7

Okay, so you're like, oh, you know,

0:59.3

I want to get more engagement on LinkedIn.

1:00.7

What could I do?

1:01.4

Is there any little trick, any little hack?

1:02.8

Well, I'm gonna give you one that works really, really well.

1:06.2

And it's this idea of waking the dead.

1:10.4

Have you ever gone back intentionally to old posts of yours on LinkedIn and commented on

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