What's Cracking, everybody?

Welcome to the Cat and Cloud Coffee Podcast, Tuesday edition.

So sorry we didn't get this out yesterday.

That is my bad.

Today, we've got a really cool interview from Avocado Alley and Matthew Ryan, their SCA Expo first timers.

I interviewed them about their expo experience, would they do it again?

How much did it cost? What was involved?

There's a lot of really cool lessons that I think baristas, roasters, anybody who wants to kind

of climb that ladder, get more exposure with the rest of the industry, can learn. But before we

get into that, I have a few shout-outs that I have to get out of the way. Expo is a really big time

of year for the coffee industry. and it's kind of like this

benchmark to where you can look backwards and just see what the world was like last year.

And that's where my first shout-out comes from, and that's straight to the staff,

straight to everybody at Cat and Cloud.

Thank you so much.

A lot of people asked how business was going, how life was, and my brain

immediately went to the direct comparison of how do I feel at Expo this year versus how did I feel

last year. And this year was so much more relaxing, so much more confident. And I think it's because

last year, the business was still

so very, very new. And we had a lot of things that were ideas, but we didn't really have

proof of concept. We just had big dreams. And now looking back at the past 12 months and seeing

what the people on staff have been able to accomplish and how those ideas of having other people lift up your organization, how that's really come to life. I can't really explain

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