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Marketing School - Digital Marketing and Online Marketing Tips

My Favorite Marketing Hack When Speaking at Conferences

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 May 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences. [00:12] Why speaking and in-person meetings are the most effective strategies. [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach. [03:23] The lesson gleaned from the above approach: experiment! [04:31] How and why Neil arranges for conference organizers to help him book meetings. [06:26] The effectiveness of attending industry events. [07:00] An example of what’s discussed in the in-person meetings and how they go down. [08:48] Why we aim to be as helpful as possible, no matter the size of the business. [09:23] The long-term approach of these in-person meetings at conferences. [09:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Right, so we're going to talk about Neil's favorite marketing hack when speaking at conferences.

0:05.0

So Neil's been on the circuit for the last couple of weeks.

0:07.3

I have as well, but Neil had some thoughts here.

0:09.8

So Neil, this is the easy one.

0:11.3

You go.

0:12.3

Yeah, it's, I don't think you know this, but my Neil, this is the easy one, you go.

0:12.5

Yeah, it's, I don't think you know this,

0:14.7

but my favorite marketing hat for conferences

0:17.0

is actually related to you.

0:20.2

So I've been getting an email from a guy

0:22.2

named David Turi, do you know who he is?

0:26.2

That's a trick question, you know who he is. He's Eric's nodding yes.

0:29.3

For anyone who's watching the video format, you can see him nodding yes.

0:33.1

But David works with him.

0:35.0

So check this out.

0:36.5

Eric and I speak at the same conference.

0:39.0

And Eric and I both try things like boots and sponsoring events or working out deals and for most events and when I say most events I'm talking well over 90 plus percent the boots just aren't as effective as they used to be. Speaking is probably one of the most

0:56.4

effective strategies as well as setting up in-person meetings. If you speak though and you can apply to speak up pretty much any event, some will accept you, some won't, happens to all of us.

1:08.0

Eric has been running this process and it's pretty cool and I sent it to my team.

1:12.0

So I got an email because we both spoke. and it's pretty cool and I sent it to my team.

1:12.6

So I got an email because we both spoke at a event called SAS Open,

1:16.7

which I believe is Nathan Larka's event.

...

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