In honor of Paris Fashion Week going on right now, although I'm not there yet. I will be there

in like two weeks, but right now I'm still at home, pre-recording podcast episodes. But in honor of

Paris Fashion Week going on and me being there when this episode comes out, today I decided

I would share with you all in unnecessary detail my fashion week routine.

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Now back to the episode. And I've shared little bits and pieces of my fashion week routine

on the internet before, but I've never sat down and gotten into the nitty gritty of it all,

dissected my fashion week routine. I've given you like the spark notes of it in YouTube videos,

maybe even on my Instagram a little bit, but I've never dug into it. And I know what you

might be thinking, Emma, what's to it? Like what? You go to a fitting, and then you put on your cute little outfit, and then you go to the fashion show.

Like, what else is there to it?

Well, in recent years, my fashion week routine has gotten far more complicated because I've started going to more fashion shows while I'm there.

I used to go to Fashion Week years ago and just go to one show.

I would go all the way to Paris, go to one show, and then that was the end of it. And that's because

I had a specific relationship, an intimate relationship with a particular brand. And they invited

me to Fashion Week to attend just their show and then go home. And that was

sort of the Fashion Week routine. And so there was still a routine to it, but it was pretty

...