Today's episode is brought to you by Brevo and their new AI assistant aura, which is your all-in-one marketing and CRM platform. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life. And with Notion agents, it can now do things for you. But more about them later. I get over 10 million organic views on my Instagram every single month. And in this episode, I'm going to share with you the exact systems that I use to make that happen. Today's episode is brought to you by Metricool, which is what I have used to schedule pretty much 90% of my posts on Instagram for the last five years, and not to spoil where we're headed, but it's a big part of my system. It's the beginning of March when I'm recording this, so just to show you some screenshots as proof, if I look back at the month of December and not even the entire month,

just December 9th through the end of December, I got 12.8 million views that month. In the month

of January, I got 16.9 million views. And in February, I got 13.6 million views. But before you

understand my system for getting this many views, it's important that we're on the same page with how the algorithm works and why I'm doing what I'm doing with my system. When we're talking about the Instagram feed, it is true to say the following eight words, and I'm sorry if I sound like a broken record because I don't think I can get through a Build Your Drive episode without saying this, but the more you post, the more you grow. There have been numerous studies that have shown that the more frequently you post to your Instagram feed, the more you will grow. And on top of that, the more your monthly impressions will increase. Or to say it another way, the more you post, the more views you will get every single month. But even if that wasn't the case for the algorithm, I would still be a proponent of posting more because it's essentially practice. If you think about the sports world or really any skill that you want to develop, it makes sense that if you want to get better, you practice, you put in the reps and you continue showing up. But then when we think about content, I don't know if it's because our ego gets involved. I don't know if it's because the algorithm is confusing. I don't know if it's because people view content as art, but it is true to say that the more you post, the better your posts will become.

What I'm about to say is going to sound absolutely insane coming from someone who literally has an entire podcast dedicated to helping you grow and create better posts.

But the way that you actually create better posts, the way that you actually grow is not by

watching and listening to more podcasts. It's not by reading more blogs. It's not by combing through

Reddit and reading more tutorials. The way that you get better is by posting more. Sure, people like

me can give you tips and strategies and ideas. Sure, we can get the ball rolling. But at the end of the day, you are the person who has to actually press post, or if you have a marketing team, your marketing team has to actually press post, or else the posts will not improve. And this is probably the absolute worst time to say this, but if you haven't already, please hit that subscribe button because I wouldn't help you get the ball rolling. I want to give you the tips, ideas, and strategies that you can use to actually create better posts, create more posts,

and thus grow on Instagram or even just grow your business on social media in general.

And the final reason that I'm a proponent of posting more is because we never know what is

going to go viral. So many times I talk to business owners and content creators and marketers who say that they work really hard on posts that they think are going to do well, and then they post them and they flop and they fail and they don't get the views they expected. And then the complete opposite happens. They just kind of whip up a post without thinking much of it. And it's the least expected post that does well, that outperforms the average or maybe even goes viral. And so that's why I'm a firm believer that you never really know what is going to go viral. And that's why you got to just press post. And the more often you post, the more likely you are to get lucky and go viral. But with all that being said, let's get into the actual output, the stats. How much have I been posting?

Over the last 90 days, I have posted roughly three to five feed posts per day, and actually

it's amounted to exactly 400 feed posts in the last 90 days. And I want to pause right there and ask

you to think about that. If you are posting once per day on Instagram for the entirety of 2026, you will post

less than I have posted in the last 90 days. And I know that sounds crazy. I know the anxiety levels

are likely through the roof right now, but I don't have a content team. I have someone who

helps me edit my talking head reels, but that's really it. Everything else is me, and I am not a

full-time content creator. I actually spend less than a few hours per week on my Instagram.

But how do those 400 posts break down? Let's talk about it. 137 out of the 400 posts were

carousels or photos. I usually lump these two things together because they perform pretty

similarly, but I do want to note that carousels usually outperforms single image posts.

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