How to BECOME KNOWN on Instagram in 2026 - 884

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 6 April 2026

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth. From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you. Finally, Brock breaks down the role of frequency and volume in building familiarity, and why posting more—when done intentionally—is what leads to long-term recognition. This episode is focused on helping you shift from chasing views to building a brand people instantly recognize. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Do You Really Need a Niche in 2026? My Answer Will Surprise You Watch: https://youtu.be/xN7eHN7kv4c?si=TtH8aEbS3FGcDv1z Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000746683810 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0	Today's episode is brought to you by Shopify, the number one e-commerce platform in the world for building your business and selling your products. More about them later. Also later, I'll tell you a little bit more about our newest sponsor, which has me super excited, which provides weekly, nutritious, wholesome meals that help you hit your goals in less time, energy, and effort. Plus, they taste great. Today's episode is also brought to you by Notion, which is so much more than just a task management platform. It truly manages my whole life,
0:24.8	and with Notion agents, it can now do things for you, but more about them later.
0:34.3	Most creators, brands, and small business owners are chasing viral videos, but the ones who win in
0:40.6	26 are creating recognition. Viral videos are great for attention, and they can definitely
0:46.1	provide an influx of followers, engagement, and potential customers. But it's recognition that
0:51.2	creates predictable growth and income, repeatable results, and sustained
0:55.5	success.
0:56.5	And so my thesis for today's episode is that you don't become known for blowing up.
1:00.8	You become known for locking in.
1:02.9	In case you aren't already, I want to ask you to consider hitting that subscribe button because
1:06.7	I'm super close to 100K subscribers.
1:08.8	And every single week on this podcast,
1:10.9	I put out helpful tips, strategies, ideas,
1:13.2	and step-by-step guides to growing your small business
1:16.2	or brand on social media.
1:17.9	Something that unfortunately has been misunderstood
1:20.3	over the last few years is that virality
1:23.0	doesn't necessarily equal success.
1:25.5	Virality doesn't equal being known. Virality, or having a video go viral,
1:29.9	means that you are being seen. But to be seen is not to be known. In fact, most viral videos are
1:35.4	quite forgettable. The average person sees over 1,000 videos per day on social media, and some
1:40.9	estimates suggest that people are seeing over 5,000 videos a day on social
	...

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