What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal.

We have my confidant and producer Josh Kaplan back on the podcast after two days of me going

solo I said I was having fun because no parents were around now parents are

back and it's good that we're going to have some structure.

Josh, welcome back.

It's good to be back.

So we are going to talk today about a really interesting conversation that I had

yesterday with a really smart entrepreneur who I've

idolized for a while. His name's Shane Parish, he's the founder of Farnham Street. So should we hop into it?

No time like the present. Okay, let's do it.

You've known about the Knowledge Project for a while. We've talked about it before we've been following. What happened that you decided to

pick up the phone and talk to Shane Parish?

Yeah, so Shane and I have gone back and forth a few times on Twitter in the past.

He's really big on Twitter.

I think he has 270,000 followers.

And what I've always loved most about the Knowledge Project is, which is part of his blog his blog is called

Farnam Street what I've always loved most about Shane is that you know it's not like he has a focus like some people on investing or a focus like some people on Bitcoin.

His niche is actually like decision making and clarity of thinking which is such an

interesting thing like such an interesting niche to focus all of your time on but I've

always loved Shane's work I particularly love his writing around mental models. He took

He basically talks a lot about the things that Charlie Munger who is Warren Buffett's right-hand man what he's preached for a long time

and basically mental models are a toolkit or like a shortcut for how we think

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