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Marketing School - Digital Marketing and Online Marketing Tips

My Content Marketing Isn't Working. What Should I Do?  | Ep. #792

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 1 October 2018

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do? [00:40] When Eric joined Singlegrain, their traffic was flat. [01:03] They audited their work and found the articles were low-quality and the algorithm wasn’t picking anything up in their content. [01:52] There are two camps: Blogger with no traffic, blogger with traffic but no sales. [02:10] If you don’t have traffic, try using SEMRush to figure out what is going wrong. [02:20] If a keyword has a high CPC, it means that the traffic is worth more. [03:00] If you aren’t making sales, you probably need to be more aggressive and use exit pop-ups, sliders, opt-ins, email marketing, drips, etc. [03:30] You will start seeing revenue when you create funnels. [03:47] Ahrefs has a keyword difficulty tool that shows how difficult it is to rank for a given keyword. [04:35] Your content may not take off right away, but if you use the aforementioned techniques, it will go well for you. [04:52] If you aren’t generating revenue, try quizzes. [05:22] That’s it for today! [05:31] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Welcome to another episode of Marketing School.

0:55.0

I'm Erriku.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about, well, my content marketing isn't working.

1:01.0

What should I do?

1:02.0

And I think this is an issue we all go through.

1:04.3

And I think I'll start with sharing an anecdote first and I guess Neil can share one too.

1:08.1

So when I first joined Single Grain, initially we're only getting 4,000 visits a month to our blog. So content marketing, it was basically

1:16.0

our traffic was actually tapering down. It was not working. Same thing with another company I joined in the past,

1:20.8

our traffic was basically flat.

1:23.0

So at that point, we're like, okay, it's not working.

...

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