How to Craft an Irresistible Hook | Ep. #791

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 September 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial where a Unicorn was pooping rainbow ice cream and the spokesperson then ate said ice cream. [02:15] Neil is testing out a headline hook right now. [02:30] He also offers free resources. [02:45] BuzzSumo is a helpful tool to help you figure out what your hook could be. [03:20] A lot of it has to do with messaging. [03:30] Squatty Potty figured out their messaging. [03:52] Try using Survey Monkey or Qualaroo to figure out customers’ pay points. [04:20] Check out the Harmon Brothers’ ads. [05:30] You can hire people, but that is expensive. It’s better to figure out the messaging and hook on your own. [06:30] That’s it for Today! [06:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how to craft an irresistible hook.
1:01.0	But first inform us, Neil, what is a hook and what does that even mean?
1:05.7	Yeah a hook is something that draws people in you know when you're watching that movie is
1:10.5	starting off and they have that scene at the beginning that just draws you in so you're
1:14.1	going to pay attention, you're going to be attentive for the rest of the movie.
1:18.2	That's the hook.
1:19.2	Someone comes to your website, they go to your landing page, they're seeing a headline or some copy or image
1:24.5	something that hooks them in that causes them to want to read the rest or stay on
1:29.2	your site maybe convert in a lead purchase, add them in a car, maybe
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.