My Business is Evolving. Should I Pivot My Current Podcast or Start a New One?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 12 March 2020

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

AP 1111: My guest for this episode is Katie Hornor. Her podcast is targeted to beginner bloggers and she has 75 episodes behind her. But the people that Katie wants to reach in this next phase of her business are established business owners who want to create a legacy. In this episode we discuss whether or not she should pivot her current podcast to reach a new audience or start a new one.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section.Buy my new book Superfans! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:02.8	Ask pat.com.
0:04.4	Dot com.
0:05.0	Dot com.
0:07.1	Ask Pat.
0:08.1	Dot com.
0:09.2	What's up, everybody, Pathland here.
0:10.8	And welcome to episode one, one, one.
0:14.1	It's a lot of ones.
0:15.0	1,111 of Ask Pat 2.0.
0:18.4	I appreciate you being here.
0:20.0	You're about to listen to, like we do in every episode,
0:23.1	a coaching call between myself and an entrepreneur just like you.
0:27.3	And today we're going to be speaking with Katie Horner,
0:29.6	who has a podcast called For Your Success,
0:32.6	and she has a number of other businesses as well.
0:35.0	But today we're going to be talking about her podcast.
0:36.6	You can find her on Apple and Google and all the other places for your success with Katie Horner,
0:41.7	H-O-R-N-O-R. And we're talking about, well, we want to expand, we want to grow, but how do we do
0:48.7	it in a smart way? Especially with the podcast. Should we create another podcast? We have other
0:53.4	ideas. How do we put them together?
0:55.1	Or should we keep them separate?
	...

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