What one thing, if it were true about my business, would change everything? Of all of these other

things that are on my to-do list, if I were able to accomplish all of them, would it be as big

as me just doing that one thing? Welcome back to The Game. Today, I have a special fun episode

about making more money.

So that's a common theme on the game.

And so today I want to talk about the difference between optimization and orders of magnitude,

aka step function increases in a business.

I think that this may be one of the most impactful shifts in thinking that I've had

as an entrepreneur and one that I would at least encourage adopting. First off, what is the difference

between these two things? Before I even get into that, real quick, why does this matter? If we think

about the function of every entrepreneur as the person who prioritizes the

resources of the business, then you are the person who's saying, what gets invested in? What are we

allocating time towards so that we can get the best return? And I talk a lot about the difference

between, you know, doing more, doing better, doing new. And so fundamentally, whatever you're going to do

is going to fall within one of those three buckets. Are we going to do something better?

You know, are we doing what we're currently doing a little bit better, little optimizations?

Are we going to do some, you know, just straight up do more of it? Or we're going to do something new?

You might think that this whole optimization versus step function is going to be new versus better. And that's actually not the direction this is going to go with.

I bring this up because I see business owners come out to our headquarters.

This is, you know, companies that are either, you know, just coming to a workshop that we have

or companies that we're looking at investing in or both.

When I talk to the founders, the pranol question is like, what do I need

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