What's going on, everyone? Welcome back to The Game, where today I have a special co-host,

depending on where you look at the internet, my daughter, my sister, distant relative,

or for those of you who know the truth, my wife, Layla Hormosey, is here with me.

And so for those you actually knew who didn't know that, we still get probably like one comment a day.

It's like, weird, are you guys related i have her

here today because i'm recording this podcast on a sunday we've been working this morning uh since about

six i wanted to talk about something that i feel like will be a meaty subject for both of us

with regards to business but it probably does have some tendrils

that extend to regular life. And that single prompt or word is standards. The reason I thought

it would be a really good topic is because as a business owner, I have a few themes of lessons

that I have to continue to learn over and over again. Like, I feel like the concept of the lesson stays the same, but my understanding of it

deepens.

You see the zillionaires on stage saying, hey, you just have to hire great people.

And then, you know, the local barbershop guys like, yeah, sure, you got to hire great

people.

But there's just so many levels to great people. For standards,

it kind of works the same way, which is in a lot of ways, you get the business, you tolerate.

Layla made this tweet earlier today. And I think in seeing that tweet, I thought to myself,

you know, I think it'd be fun if we did this together. So I will read you the tweet that

you had. The reason your business is shit is because you are comfortable with a shit business.

If a shit business made you uncomfortable, you wouldn't stop until it was fixed.

Yeah, that was really on my mind because people tell me all the time how desperately they wish to have a great business.

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