Man, oh man, do I have a podcast for you today. I've been waiting to make this one. I think two

weeks ago was the Olympia here in Vegas. Ben Francis, who's the founder of Jim Shark in the UK,

so it's UK apparel brand. I think they were valued at a billion plus one or two years ago,

and I think they've doubled in size since then. So really, really great entrepreneur. And I had the, uh, the, the fortune of, uh, being able to hang out with him for the day.

He came a day early and we hung out here in Vegas at my headquarters. It was such a wonderful

conversation because he's my age and he's achieving really big things. So it was very like rarefied air for me. So this is me just,

I'll show my cards bear. I'll try to, you know, hedge my self-aggrandizing comments. But I was

very pumped to, to hang out with him. And what I want to do in this podcast is break down some of the

the lessons I was reminded of in my conversation with him that I think would benefit honestly everyone

who's an entrepreneur or wants to be.

And so I wrote down a bunch of bullets from the conversation that I had. And I want to walk through

a few of my biggest takeaways. One is AI versus IRL. All right. And you're like, what the

hell is that? So AI is like all these big tech companies and all the hot

software, whatever is talking about AIs, Metaverse, decentralized, Web 3, whatever, right? All that stuff.

And so there's this interesting and very large push with lots of capital behind it for people to

go into these AI digital spaces, right? He and I were both talking about our

shared consideration for the value of in person, IRL, which is Ben told me the story that

the reason that their company was so successful is that they built an online business offline. He told me, I'm pretty sure

he shared this in podcast and I'll probably run this whole thing by him to make sure that I don't

share anything that was like too proprietary. But for everybody else who's listening then,

you can tell the heat that we're going to be dropping, which is when his first couple years,

he went to every single fitness expo across the world that he could afford to go to.

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