What if I told you that there was one thing that if you focused on,

it would triple your revenue and double your profits?

That one thing is hiring.

Today, what I want to share with you is my three-part hiring framework.

If you don't know who I am, my name is Layla Hormosey,

and I have built and sold three businesses by the age of 28,

leading to $100 million net worth, where I use this exact framework to build all three businesses.

And the reason I want to share with you guys the three-part framework for how to hire the

right people for your business is because that was the most painful experience I ever went

through as a business owner. To have to fire people or flip people out feels very contrary to

everything I want to do. And I don't want anybody else that has a business to have to go through that pain again.

The first principle in hiring the right people is character.

What is character?

It's really the mental and moral qualities of a person.

They share the values of the business.

Because you can have someone that has great character, but it might be great for a different business. Whereas what we want is someone that has great character aligned with this business.

And so we want to figure out, are people aligned with your values?

The first time I realized that this was the main discrepancy in my hiring was we had a team meetup.

We were all in person, and there was about 120 of us.

And I walked down to the hallway of the team meetup. We were all in person and there was about 120 of us and I walked down to the hallway

of the team meetup and I sat there and thought to myself, these people don't share our values

because if they did, they wouldn't exhibit these behaviors. And people often ask me, how do you measure

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